Get Sponsors:

• Unless you are being sponsored before your show begins, allow 3 months of air time to obtain sponsors.
• Show potential sponsors show ratings and show interest by listeners.
• Show sponsors how your program will help them promote their product or service.
• Always keep your sponsors in mind for interviews, commercials and other ways to participate in your show.
• Always be on the lookout for new sponsors whose message fits the concept of your radio show.
• Reach out to local companies, both profit and non-profit.
• Send proposals to potential sponsors which outline features, benefits, ratings and demographics.